Addelivery for Broadcast and Cable Networks

Seamless spot integration

With Comcast AdDelivery, you can have it your way.  Spots are delivered ready to air or with a slate, in the format you want, and with the options you prefer.  

AdDelivery's flexible, rules-based engine streamlines the process of taking spots to air.  AdDelivery provides complete order transparency so it's easy to track and preview spots, view traffic and stay on top of all the details that use to take so much effort.

Full workflow integration

Time-consuming file conversions are a thing of the past.  Comcast has designed AdDelivery to integrate with all major play-to-air platforms, content management systems and automation systems.

You can set parameters for:

• Type of video file
• Naming structure
• Metadata
• Video encoding
• Audio channels
• Customized pre-roll and post-roll
• Slates

AdDelivery provides a high-quality proxy image for standards and practices review.  

AdDelivery allows you to log on and modify video, audio or XML format you receive.  It's easy to pick from a list of pre-defined formats or create your own.

Your traffic department will smile

Your traffic department has enough to do without manually converting spots to make them work with your systems.  Since content arrives ready to air, with or without the slate attached, and in the precise audio and video format you need, there's less for the traffic department to worry about -- freeing them up to ensure spots run when they are supposed to run.