HITS AXIS for Application Developers

EBIF application distribution to millions of set top boxes.

As an EBIF programmer, getting interactive TV applications to market is a challenge.  HITS AxIS Advanced Interactive Television Services can overcome this problem with ITV application distribution to over 400 MSO customers.  HITS AxIS places interactive programmer applications on a thin-client environment to ensure maximum flexibility for users and developers.  In addition, HITS Axis is a centralized solution for implementing ETV and Tru2way™ applications that connect ITV programmers with millions of cable subscribers.  

HITS AxIS Benefits:

  • Direct route to market with Comcast Media Center's 400+ cable customers
  • Access to lab test environments through CMC and certified application brokers
  • Test and certify applications for cable plant operability
  • Software Development Kits (SDKs) to assure successful ITV cable application deployment
  • Flexible revenue models
  • Scalable hosting of applications and servers
  • Dedicated partners delivering operational excellence to the commercial deployment of your applications


The Comcast Media Center (CMC) provides application developers the ability to reach millions of cable set top boxes from a centralized location with an industry-recognized partner.  Supported categories of interactive programmer applications include, but are not limited to:

  • Entertainment
  • News and Information
  • Programming (SDV, VOD, HD)
  • Navigation (EPG and content search engines)
  • Advanced advertising (Voting and Polling, Request For More Information-RFI)
  • Gaming
  • Operations/back office (remote customer service, remote diagnostics)
  • Web content

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