Mitchell J. Weinraub

Executive Director, Products & Services

Mitch Weinraub is Executive Director, Products & Services for the Comcast Media Center, a business unit of Comcast Cable. In this role, he oversees development and implementation of the company's content creation, management and distribution services.

The Denver-based CMC's products and services encompass production and postproduction facilities, a national VOD platform, web streaming, store and forward delivery and video over IP, including IP multicasting via satellite and delivering video to PCs and portable media devices.

Weinraub has over 18 years of experience designing facilities, systems and processes for the purpose of managing technology. Before assuming his current assignment at the CMC, he spent six years as its Senior Director, New Media Initiatives and Implementation. During this time he led the team that launched the CMC's national VOD platform, which currently manages and delivers over 8,000 assets each month to more than 20 million digital cable households across the US. His team also worked on developing the mosaic packages used for the CMC/GuideWorks' video-rich navigation (VRN) service, and creates and delivers standard definition and HDTV content for VOD and PC video players, including highlights of professional and international sporting events. Most recently, he has supervised the development and distribution of mobile video content for the Sprint JV, and cross-platform advertising and marketing promotions using advanced interactive video technology.

Before joining The CMC in 2000, he held roles at PRIMESTAR, DIRECTV, National College Television and the U.S. Environmental Protection Agency. Weinraub has a B.A. in broadcast journalism from The American University, and an M.A. in broadcasting, telecommunications, and mass media from Temple University.

He is co-author of "Universal Access to On-line Services: An Examination of the Issue," published as Chapter 6 in The Digital Divide: Facing a Crisis or Creating a Myth by MIT Press, August 2001. A frequent presenter at industry conferences, Weinraub delivered a paper on "Complete Media Management Agents: A strategy for Evolving Today's Media Companies," at the 2007 Emerging technologies Conference for the Society of Cable Television Engineers (SCTE).

Comcast Media Center provides network origination services, global transmission via satellite and terrestrial fiber optics, broadcast-quality studios, mobile production and post-production services, interactive television solutions, and streaming distribution capabilities. Comcast Media Center headquarters is based in Littleton, Colorado.

Address: Comcast Media Center
4100 East Dry Creek Road
Littleton, CO 80122
Phone: 303-486-3800