NEW Cloud-Based Content Distribution Network (CDN) from HITS Provides Cable Operators with Thousands of Additional On Demand Titles 
  

NCTC Winter Education Conference, Austin, TX, February 20, 2012 - HITS®, a leading provider of centralized content distribution services to cable operators for more than 15 years, today announced a new HITS On Demand content distribution network. The cloud-based solution makes thousands of titles from Comcast’s content distribution platform available to third party operators, without the need for them to upgrade their local storage.

On demand asset delivery adoption continues to grow amongst operators and subscribers, with three times as many U.S. Consumers watching on demand programming in 2011 compared to the previous year (Motorola Mobility’s 2011 Media Engagement Barometer) and 101 million VOD-enabled homes expected within 10 years (SNL Kagan’s Media Trends 2011 report). With the additional capacity of the CDN, operators can attract more viewers on existing VOD platforms and further monetize their on demand investments. In addition, the asset-based solution keeps subscribers using the cable infrastructure rather than turning to other options for long-tail content.

Sophisticated algorithms in the CDN utilize centralized content hosting, edge caches and local VOD servers to maximize storage. The availability of large stores of content in a cloud-based environment allows cable operators to increase their on demand library without the need to add incremental local storage capacity. The HITS On Demand CDN supports today’s widely deployed MPEG-2 set top boxes (STBs) bringing extensive on demand content to subscribers’ homes.

“The new HITS On Demand CDN satisfies growing subscriber demand for more content that fits their schedule, delivered using a familiar interface and leverages cable providers’ existing infrastructure. This helps to keep customers turning to cable first for compelling video entertainment,” said Leslie Russell, Vice President and General Manager of HITS. 

Members of the HITS sales team will be available at the NCTC Winter Education Conference in Austin, TX at Booth #43 to provide additional details. 

About HITS
HITS has served Independent Cable Operators for more than 15 years with centralized multiplatform content distribution solutions designed to maximize their investment in MPEG-2. Recognized for helping cable systems serving smaller markets bridge the digital divide, HITS provides its affiliates with a wide range of content management solutions for linear television, video on demand (VOD), and advanced services. In addition to the economies of scale provided by its cloud-based solutions, HITS helps cable MSOs innovate and expand upon traditional cable services to remain competitive. HITS is operated by Denver-based Comcast Media Center (CMC), a subsidiary of Comcast Cable.  More information about HITS and the CMC is available at www.comcastmediacenter.com.

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Media Contact:
Andy Holdgate
720.270.1325
Holdgatepr@comcast.net