HITS AxIS for Cable Operators

A cost-effective solution to deploy iTV services to stay ahead of the competition.

HITS AxIS is a suite of advanced services for cable operators to take advantage of our centralized infrastructure and support of iTV applications, including ETV and the tru2way^TM platform. Comcast Media Center provides cable operators the ability to cost-effectively deploy interactive applications to their customers.

The HITS AxIS business model allows for significant cost savings to MSOs, even before including the value of the applications (revenue generation, competitive parity, churn reduction, or cost savings). Additionally, HITS AxIS offers a path towards the deployment of increased interactivity through tru2way.

HITS AxIS Benefits:

Low-cost entry into the iTV space
Revenue generating opportunities through a host of applications ranging from advanced advertising to t-commerce
Cost-savings realized with centralized implementation of ETV and tru2way applications
Consulting services for efficient application deployment and extended ROI on current plant
Broad distribution footprint via satellite and fiber
Economies of scale via a centralized infrastructure of servers, storage, hosting, security, testing and certification and licensing
Operational support 24/7/365

As the future of cable turns to open-standards capable of increasing interactivity and personalization for cable subscribers, the CMC will continue to leverage its technology leadership and industry focus to provide impactful products and services to cable operators wishing to achieve increased revenues and stronger competitive profiles.