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FOR IMMEDIATE RELEASE
CMC Announces Addition of 14 HD Channels to its HITS Quantum Programming Lineup
Independent Cable Show, Orlando, FL, July 28, 2008 - Comcast Media Center (CMC) has signed transport agreements for 14 additional HD television channels representing eight television network groups, bringing to 20 the current offering of HD channels that will be available via the CMC's HITS Quantum MPEG-2 programming service.
The most recent transport agreements will add channels from A & E Television Networks (History HD); Discovery Communications (Animal Planet HD, Discovery Channel HD, HD Theater, Science Channel HD, and TLC HD); Disney-ABC Television Group (ABC Family HD, Disney Channel HD); Fox News (Fox News HD); Lifetime Networks (LMN HD), NBC Universal (USA HD and SCI FI HD); Outdoor Channel (Outdoor Channel HD); and Travel Channel Media (Travel Channel HD) to HITS Quantum's MPEG-2 programming lineup. These channels join A&E HD, HGTV HD, Food Network HD, National Geographic Channel HD, Starz HD and Universal HD, which launched on HITS Quantum last year. HITS Quantum's HD channel lineup is delivered via SES AMERICOM's AMC-18 HD-PRIME(TM) satellite.
"The demand for HD is expected to grow to over 47 million households by the end of this year and the CMC and our colleagues in the video programming community are working to continuously give cable operators programming to meet this growing demand," said Gary Traver, COO of Comcast Media Center. "HITS Quantum's HD programming solution provides cable systems operators with a more efficient option for expanding their HD channel lineups."
HITS Quantum's linear programming lineups currently include more than 210 digital video and audio services that are designed to support the cable industry's migration to all digital. By converting more of their analog channels to standard- definition or high-definition digital formats, cable operators can reclaim bandwidth for offering additional advanced video and broadband services.
HITS Quantum's MPEG-2 programming services include the HITS Quantum Classic lineup of over 150 digital video and audio services typically carried on digital tiers, the HITS Quantum SD lineup of digital feeds for nearly 70 widely carried basic and expanded basic channels, and an expanding lineup of HD channels. The linear channels, as well as VOD programming available via the VOD In a Box service, may be received with one "triple-feed" antenna. The all-digital platform, which features secured authorization, optimized DPI triggers for the insertion of ads, and high-quality video and audio, also provides television networks with greater potential for additional penetration on HITS Quantum's cable systems affiliates.
Additional HITS Quantum services available from the CMC include HITS Broadband, a carrier-class IP connectivity service, and HITS AxIS, a centralized resource to support the development, delivery and management of advanced interactive applications that use the ETV Enhanced Television-Binary Interchange Format platform as well as the emerging tru2way™ platform.
About Comcast Media Center
Denver-based Comcast Media Center (CMC), a business unit of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers "All From The CENTER." CMC's content distribution platforms include its HITS Quantum all-digital portfolio, which consists of over 210 linear HD and SD digital video and audio services that reach more than 2,000 local cable system headends; VOD In a Box, which delivers over 1,200 HD and SD video on demand programs via a centralized content management solution; HITS AxIS, a suite of services that support the development and delivery of iTV applications; and HITS Broadband, a carrier-class IP connectivity service. The CMC's Content Gateway includes a video on demand (VOD) platform that manages and distributes over 8,000 VOD assets each month; live event and TV network origination; satellite and terrestrial fiber transmission services; disaster recovery; transcoding, hosting and storage for online and mobile video; and a full set of video production and editing capabilities. Its Advertising Gateway includes the Advertising Distribution Network (ADN), a web portal for centrally managing advertising and promotional spots that has 1,100 users at cable MSO, division and system locations. More information is available at www.comcastmediacenter.com
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