Comcast Media Center Acquires Radiance Technologies™

Purchase Enhances CMC’s Digital Asset Delivery Capabilities; Radiance’s Operations

Denver, Colorado, October 7, 2008 – Comcast Media Center (CMC) has purchased substantially all of the assets of Radiance Technologies, Inc., a leading provider of asset delivery systems for moving and managing large digital assets. Thomas L. Engdahl, President & CEO of Radiance Technologies, has joined the CMC’s executive management team as Senior Vice President & General Manager of Radiance, a wholly owned business operation of the CMC. Based in Santa Clara and bolstered by the CMC’s operational and technological resources, Radiance Technologies’ sales and customer support teams, will continue to market Radiance’s digital asset systems, including its flagship TrueDelivery® managed asset delivery system, to the advertising and enterprise markets. The Radiance product development department has merged with the CMC’s Engineering and Integrated Technology unit.

“With a track record for developing and operating systems that can move large digital assets across broadband architecture, Radiance is a terrific addition to the CMC’s content management distribution capabilities,” stated Gary Traver, Senior Vice President and Chief Operating Officer for the Comcast Media Center. “In addition to complementing the digital asset management services we offer to the media industry’s content creation and distribution companies, the Radiance team allows us to expand our reach into new markets, which increasingly require the ability to move video-rich content across their companies and customer bases.”

“Becoming part of the Comcast Media Center brings numerous benefits and advantages to our customers and the markets we serve,” Engdahl added. “Our customers now have direct access to a much broader scope and depth of technological and telecommunications capabilities.”

Radiance’s patented technologies for scheduling and executing data transfers, and for controlling data transfer rates, are currently supporting the asset management and delivery requirements for companies, including several in the Fortune 500, in the aerospace, automotive, advertising and media industries, among others. The CMC’s content distribution platforms include HITS Quantum, a linear content distribution service that currently features over 280 HD and SD digital video and audio services; a national video on demand service that delivers over 8,000 HD and SD VOD assets per month; the Ad Distribution Network (ADN), a web-based portal for downloading high-resolution content onto ad servers located at cable system headends; HITS Broadband, a carrier-class IP connectivity service; and HITS Axis, a suite of centrally managed services designed to support the development, management and delivery of advanced interactive video applications.

About Comcast Media Center
Denver-based Comcast Media Center (CMC), a business unit of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers “All From The CENTER.” CMC’s content distribution platforms include its HITS Quantum all-digital portfolio, which consists of over 280 linear HD and SD digital video and audio services that reach more than 2,000 local cable system headends; VOD In a Box, which delivers over 1,200 HD and SD video on demand programs via a centralized content management solution; HITS AxIS, a suite of services that support the development and delivery of iTV applications; and HITS Broadband, a carrier-class IP connectivity service. The CMC’s content distribution services include a video on demand (VOD) platform that manages and distributes over 8,000 VOD assets each month; live event and TV network origination; satellite and terrestrial fiber transmission services; disaster recovery; transcoding, hosting and storage for online and mobile video; and a full set of video production and editing capabilities. Its advertising distribution services include the Advertising Distribution Network (ADN), a web portal for centrally managing advertising and promotional spots that has over 1,700 users at cable MSO, division and system locations. More information is available at http://www.comcastmediacenter.com/.

About Radiance
Radiance, now a wholly owned business operation of CMC, is a leading provider of asset delivery systems for moving and managing large digital assets through any network with speed, security, control and reliability. It develops and markets Asset Delivery Systems to organizations that need to deliver high-value, collaborative digital assets on time. Radiance TrueDelivery is empowering knowledge workers by simplifying and managing digital asset delivery.

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